Look at all this stuff that Seth Godin has written to explain how people are taught by marketing what to want:
Who gets to decide what you want?
but I think that everyone has got it all wrong - we - each and every one of us - when we come out of the womb know exactly what we are going to become - what we are going to do and what exactly we need to do it - so now the truth is that all the folks who are struggling to find a way to market their wares to all the good people who have been born -to those who are being born and and to those who will be born need not struggle any long - need not waste one cent more to try and accomplish the impossible and need just to sit back and relax and enjoy themselves - because if any of them - any single one of them - have any product at all that you or I may need along the way to accomplish what it is that we are going to do in life - baby - we will find them and it and that is the new magic bean - just stay in business - whoever you are and you will be found - they will find you - don't worry - be happy! :-) or should I say be happy - don't worry! :-)